Okay.. so I am thinking about writing the next issue (August) of the little newsletter that I do for my office – which in the past has focused on things like how the US News rankings are computed, how “competitive” our admissions really are, and what a graduation rate is (and isn’t) – on Facebook. Specifically on why our faculty and administrators need to get over their fear of it and start using it to connect to our students. This is, admittedly, a bit of a stretch for a newsletter from an institutional research office, but I’m thinking that if I start by talking about how many of our students use Facebook already and talk about the tools Facebook offers for reaching said students (flyers and surveys immediately come to mind, but there are also the events and groups), it might be close enough. Might being the key word there.
This is where you come in, especially those of you in academia yourselves – is this something you’d
expect not be all “WTF?!” about if your institutional research office did? (Holy bad grammar, Batman! *sigh* Yeah.. I’m a numbers person; the words.. sometimes they abandon me in protest.)